Globally, there is an 83 billion Euro market of food delivery, which is 1% of the food market as a whole. Four percent is sold through fast food and restaurants, a maturing market. Growth over the next five years is predicted to be no more than 3.5%. Traditional food delivery continues to be the most popular method. This means that an order is placed with a food chain directly, and it is then delivered. This category has long held some 90% of the full market share, with customers using the telephone to place their order.
The telephone continues to be used, but how it is used is changing rapidly. People are now used to shopping online, and this is being reflected in food delivery as well. In the United Kingdom, this development is incredibly fast.