Devon Video Production Company for the Agri-Food Sector

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Agricultural Marketing

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The agricultural sector is one of the most important in the world, as well as being one of the first commercialised sectors. It is responsible for food production, which means it affects all elements of society. Various concerns are regularly raised about the agri-food sector, including health and nutrition, food security, development and livelihood, animal ethics, and the environment as a whole. It is also a for profit industry, which requires modern technology, including video production, apps development, motion graphics, and more, to sustain itself.

 

A Brief History of Farming and the Environment

When people started raising domestic animals in the farm, surpluses were created. This was what made civilization become sedentary instead of nomadic. This happened around 10,000 years ago. Fast forward a few thousand years and the Green Revolution happened, which meant that people no longer had to live off the land. Food supplies were greatly improved, enabling the development of many countries.

cattle farming

 

agriculture barley field

Today, agronomy is a modern industry. Thanks to fertilizers, pesticides, and animal and plant breeding, food output has been increased tremendously. Unfortunately, it has also caused environmental issues. Secondly, there have been many changes in eating habits over the years when comparing our diets to that of our grandparents. The consumption of ready-made meals, such as pre-packaged dishes, available at grocery stores and fast-food restaurants, is a habit related to our modern fast-paced lives has potentially caused harm to humanity through poor nutritional facts and excess calories. This has caused obesity across the planet, as well as a variety of non-communicable diseases.

 

A Media Production Company Who Can Help

Breeze & Freeze is a media production company in the United Kingdom that specialises in the agri-food sector who develop digital and traditional media. Their work is invaluable in terms of helping to promote the industry and its development. They perform video production for wildlife, food production, the environment, agriculture, and more. At their heart, they are media experts with extensive knowledge in technical writing, website development, mobile app development, multi-media production, still photography, and video production. Uniquely, they use this to improve the public image of the agriculture sector as a whole, while also helping agri-food businesses stay ahead of their own competition. They have a unique solution for a variety of communication needs, focusing on different locations and audiences.

 

seen through the lense

Breeze & Freeze is a very successful company. They have been providing the environmental and agri-food sectors with visual media solutions for some 18 years.

Additionally, they also focus on training and transferring their knowledge on digital productions. Ian Damms, who is the director of the company, has two decades of experience. He has built a strong team of media experts that focus on delivering the best possible results.

 

Why Design Matters for Devons’ Agricultural Sector

Businesses involved in the agricultural and food industry can obtain significant value from a digital design. One of the things it does is ensure that these businesses have less risk associated with innovation. While a strong focus of every industry is to design new products, they must also consider how these new products will be able to thrive and remain sustainable. This is of particular concern in the agricultural sector.

 

agricultural cereal

Businesses involved in the agricultural and food industry can obtain significant value from a digital design. One of the things it does is ensure that these businesses have less risk associated with innovation. While a strong focus of every industry is to design new products, they must also consider how these new products will be able to thrive and remain sustainable. This is of particular concern in the agricultural sector.

Breeze & Freeze has been working with a variety of different businesses across the agricultural, environmental, and hospitality industry. They take a lateral thinking approach to each of their clients’ issues. They can help lead on a digital innovation strategy, or they can offer consultancy and training to this sector so they are able to lead on their own strategies instead.

 

The work done by companies like Breeze & Freeze is suitable for all types of organizations. Large agricultural businesses, for instance, can benefit from taking part in workshops and training, while also having design work done. Often, agricultural leaders are too close to their own issues as well as lacking the expertise to focus on digital media. This is what Breeze & Freeze can help them overcome.

 

Medium organizations can also benefit from their expertise. They often require help with the development of new concepts, programs, and models. Medium organizations often know exactly what they want, but they do not know how to achieve that or reach that. Breeze & Freeze can take an outsider’s point of view and showcase the type of video production that is most suitable.

 

Small businesses, research institutes, and all other types of organizations can also benefit from video production. It helps them to create a public face through which they can gather support, while also showcasing who they are to the world. This can help attract investors, raise public awareness, and so on. Video production is hugely beneficial in this, as it is a fantastic way to deliver a message in a way that is easy to understand for the right audience.